Why Palliative Programs Fail, and How They Can Succeed

Webinar • March 4,  2026 • 12:00pm —1:00pm CST

OVERVIEW:

With limited Medicare reimbursement and evolving regulations, palliative care is often described as the “wild west”—and too frequently viewed as a financial loss. But it doesn’t have to be.

This webinar explores why many palliative care programs struggle and outlines a disciplined, clinically driven approach that can improve patient outcomes while creating sustainable financial performance. Learn how effective clinical risk assessment can enhance the patient experience, support earlier identification of hospice-eligible patients, and unlock opportunities for positive margins.

For organizations offering both home health and hospice services, this session will also highlight how timely transitions from managed care to traditional Medicare reimbursement can strengthen care continuity and financial results. The financial impact of improved patient care through a well-designed palliative care program will be clearly quantified.

Learning Objectives:

Participants will be able to:

• Understand the common reasons palliative care programs fail

• Apply a disciplined clinical risk assessment model to palliative care delivery

• Identify hospice-eligible patients earlier to improve outcomes and care transitions

• Leverage palliative care to support appropriate Medicare reimbursement pathways

• Quantify the financial opportunity of a high-performing palliative care program

SPEAKERS: Rory Farrand, MS, MA, MSN, APRN-BC, has over 20 years of managerial, advocacy  and clinical experience in palliative care, geriatric primary care, and Alzheimer’s/dementia care. Rory’s senior leadership and advocacy experience include her roles as vice president of palliative care for national hospice providers as well as with the former NHPCO. As a clinician leader she has cultivated expertise in clinical healthcare management and operations, innovative program development and training.

 Brad Borbidge, CPA  has four decades of home health and hospice financial leadership experience providing compliance and operational consulting services throughout the country with a primary focus in New England. Brad developed operational indicators that are used to help home health and hospice providers identify operational opportunities to improve their operating margins without compromising patient care. Brad routinely presents to senior leadership and management teams.   

Registration Fees: The cost of this education is per attendee, registrations may not be shared between agencies. Your registration covers the access of only one log in to the webinar. Additional logins will be charged an additional registration fee.

Cancellations: Refunds will NOT be issued for cancellations received February 25, 2026 or after and non-paid registrations will be billed full conference price. Cancellations received prior to February 25, 2026 will receive a 90% refund. 

Confirmation: Prior to the webinar, a link to the webinar will be e-mailed to you along with any dialing instructions. Handouts, and any other related materials will be sent shortly before the program to the email address you provide. 

 Continuing Education Credits: There is no CE credit for this webinar.

*If you want a PDF file of the registration to fill out, please click here.